Nigar Sinanyan, a beneficiary of the “Support to Artsakh Businesses” initiative by “Menq & Moonq” humanitarian program, worked as an accountant in one of the schools in Kashatagh before the Second Artsakh War. Her husband was a chemistry and biology teacher at the same school. They had their own fish farm, apple and pomegranate orchards.
The war forced the family to leave everything behind and start anew. Relocating to Goris, they left behind their gardening and teaching professions. Determined to adapt, Nigar learned sewing and worked in textile fabric before deciding to launch her own production. “I wrote a grant and won, renovated a space, bought fabrics for hoodies, and started sewing. Our team consisted of three: me, my mother-in-law, and my husband’s sister.”
At first, the assortment was simple: tablecloths, linens, handles, aprons, then children’s sports hoodies were added. Realizing the importance of branding, Nigar embraced the opportunities provided by the “Support to Artsakh Businesses” initiative, which included an online course on sales and branding thanks to which she learned how to run a business and how to competently enter the market, “After completing the program, I decided to redesign my logo, expand our offerings to include children’s clothes, blankets, and pillows, and work towards selling on the Wild-berries platform. My goals are big, and I’ll achieve them step by step.”
As the founder of the “Nig-Kar” textile production, Nigar took her first significant step towards brand recognition by participating in the New Year’s fair in Goris in December 2024, an opportunity made possible through the “Support to Artsakh Businesses” initiative.
The Menq & Moonq program is financed by the German Federal Foreign Office (GFFO) in partnership with Sign of Hope (SoH). The project is implemented by the Development Principles NGO.