It is recognized that the tourism sector in the Black Sea Basin countries has a very positive
impact on employment and income, as it is one of the fastest-growing sectors with high
growth potential. However, nowadays, due to the strong international competition, the
natural beauty of the landscape, the monuments and/or other sights are not enough for a
destination to be characterised as attractive, diversified and competitive. Among other
important features of the tourism product, a dominant role is played by the enterprises
operating in the field and their capacity to offer services of high quality which satisfy the
customers and ensure sustainability of the industry.
As the tourism market is growing, it is getting more and more demanding for the
enterprises to combine better services with competitive prices. Otherwise, the customers
are reoriented to big resorts or, at worst, to different destinations. In any case, this fact,
combined with the financial crisis, is a real long-term threat for the viability of the vast
majority of tourism m ...

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