Rural Tourism Development Initiative.

In 2013-2014 DP implemented Rural Tourism Development Initiative project funded by EDMC/USAID.

The objective of this project is to improve the tourism sector in Armenia by identifying new sites and destinations in 7 marzes, namely Armavir, Shirak, Aragatsotn, Tavush, Gegharkunik, Kotayk and Ararat marzes.

The Rural Tourism Development Initiative was directed at institutional and community capacity building and provided Tour Operators in Armenia the opportunity to develop new local destinations of cultural and historic heritage and natural resources in rural areas to include into their tour packages.

Although Armenian tourism products are diverse, local tour operators “sell” mostly traditional tour packages limiting them to the small number of attractions. Local tour operators are interested in destination management approach to increase their sales, employment and foreign exchange income for Armenia. This activity supports both rural vendors and tour operators. This exercise is economically beneficial for the rural inhabitants who can offer accommodation services in the form of guest houses and/or B&Bs.

The project consisted of ...

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